Pool Contractors:

Learn to sell 50% more clients online in 5 days.

Completely for FREE

(99% of Pool Contractors make these mistakes)

A FREE, 5-day email course that will teach you how to avoid 5 mistakes that lead to:

  • Losing "Ready to Buy" clients.

  • 10000+ followers in social media, but 0 increase in sales.

  • "We hired another company, sorry" messages from clients.

(even when being 20+ years in business).

My name is Hugo Cruz:

  • I'm a Pool Industry Ghostwriter, and after 500+ pool contractors reviewed, found these 5 mistakes on all of them.

  • Worked as a Pool Salesman in the Los Angeles area for 3+ years.

  • Am OBSESSED with writing online and Marketing for Pool businesses.

Here´s what you´ll learn in this course:

Scroll down to see each one of the modules.

Mistake #1:

"Call Now" or "Get Free Estimate" opt-in buttons in your website.

Bad Outcome #1:95% of possible clients lost (since they are not ready to buy when they visit your website).

Mistake #2:

“Are you still interested?” emails, SMS and voicemails to follow-up with existing clients and possible leads.

Bad Outcome #2:Clients think:
“man I’m not interested, stop!”
with your follow-ups, and block your phone number and email.

Mistake #3:

Facebook Ads that are just an image with a “Call us now”, “Book Now” or "More info" Call to Action
(or worse, a phone number only!).

Bad outcome #3:Thousands of people see the Ad, but less than 1% of people click on it (Making 99% of your Ad budget WASTED).

Mistake #4:

Posts on social media pictures of finished jobs + a copy that says something like
“We are deeply concerned about your pool needs!”

Bad Outcome #4:Organic attention from social media drives 1% (or less) calls, messages or comments from actual possible clients.(not your family or spammers saying “Check DM”).

Mistake #5:

Relying on phone calls or Forms on a website to acquire clients
(and making social media is just for posting pretty pictures).

Bad Outcome #5:95% of possible client social media visitors get lost.